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The web page had the following on the homepage, "Texas Insurance Consultant Robert Hughes Associates Home." I saw that the web site said " Contact Dallas Litigation Support Consulting Robert Hughes Associates." They also said " Robert Hughes Associates, Inc. , was founded in 1979 with the goal of providing insureds and self-insureds with an organization that was able to give responsive, innovative and objective counsel regarding their insurance and risk-based needs. Will work with you to provide innovative problem-solving services. Whether your consulting needs require insurance. Us You can also reach ." The meta header had insurance experts as the first optimized keyword. This keyword is followed by insurance consultants, self-insureds, and actuarial services which isn't as important as insurance experts. The other words roberthughes.com uses is insurance company management. Robert Hughes Associates Inc. is included and could not be seen by search parsers.